S-SUPSS sports nutrition

Sports plan Netherlands is growing. Out of his jacket. In size, in location, in offer. To support athletes even better in their performance, they offer tailor-made nutritional supplements, under the name S-SUPPS. Our challenge is to create a sporty and chic identity for this.

S-SUPPS gives you strength. We have used the most plausible symbol for strength (the muscle ball) as the basis of the logo. By mirroring this base, the logo 'S' is created. Clear and recognizable. And strong. We rolled out the full identity in the colors of Sportplan Nederland. On packaging, the website and advertisements. Here's a 'preview'


Sports plan Netherlands


Logo and packaging concept