Luilak image concepts

Escape Reality

The new is live! With great hammocks in four new collections, with a new house style. That required a brand story and image concept. From the brand story, we developed the concept 'Escape Reality' thought. Within this concept we have developed a bold concept image for each hammock collection.

Each image has a subtle nod to a famous Dutch person. Freek is discovering his freedom (hammock Sounds of Tanzania), Andre is taking his space (hammock Stars of Wonderland), Maxima feels rich (hammock Tones of Blueberry) and Armin is unplugged (hammock Ibiza).

View the images on the website here:




Image concepts launch new collection of hammocks


Studio Kess – Jeroen Kesselaar
Matter of Content – Ellen Kleinlangevelseloo