Education concept out-of-the-box in a box
In Je Sas is a practice for social skills. It offers teachers and counselors training, courses and workshops to get started with social skills in the classroom. The SAS-BOX was conceived as a new concept, a bundling of all kinds of course material. The challenge: design all sheets, folders, posters, boxes and game cards and give the characters Zus & Sas a face.
First, we tackled and modernized the In Je Sas logo. This step formed the basis for the rest of the graphic shapes and colors in the house style: rounded corners and the primary basic colors red, yellow, blue and green. After the first rough character sketch of Zus&Sas, illustrator Robin Bos took care of the further elaboration. We have designed all the resources step by step, with Zus&Sas and the animals as recognizable carriers of messengers of tips and advice.
- Direct purchase of extra boxes
- Courses for the first year fully booked immediately
- Very enthusiastic first reactions
In your Sas
Logo design, illustration, posters, game cards, presentation folders, manuals, signing
The restyling of the logo
We started with a small restyling of the logo. While retaining the recognizable childlike character, the new logo is slightly more contemporary.
The origin of Zus & Sas
Zus & Sas are two primary school students who play the leading role in all means of communication. Zus & Sas have acquired a cheerful and loving face and stubborn character. The base is a heart shape, clearly visible in the shape of the heads. Below you can see the process: from inspiration to sketch to the end result,
THE SAS BOX
All tools are in the SAS-BOX. Course folder, game cards, manuals, posters, hand puppets and more. During a course day, teachers receive detailed explanations about the operation and use of the entire content. The boxes are a great success and new courses are filling up.